Thoughts on building a community-first social platform. Product updates, company news, and ideas from the World team.
A profile is not a product surface. It is a person. Today we are rolling out the first wave of premium customization features on World, starting with full custom CSS and a library of 25 starter templates.
Every founder gets asked the same question. Why this, why now, why you. We have been answering it in pitch meetings and DMs for months. It is time to put it on the record.
A handful of platforms got very rich by convincing millions of people that posting on the internet was a real career. The platform takes most of the upside. The creator takes most of the risk. We think this is bad.
For fifteen years the assumption baked into every social product has been the same. More is better. We think that is a design failure, not a user failure.
We have been quiet about the roadmap until now because we wanted to see what the early community actually needed. We have seen enough. Here is the unfiltered version.
Social media was supposed to bring people together. Instead, we got algorithmic feeds that prioritize outrage and platforms that treat communities as an afterthought. That's why we built World.
Today, we're excited to officially introduce World Community Social: the social media alternative built around communities, not clout.
There's a difference between having followers and having a community. Most creators know this instinctively, but they just haven't had a platform that understands the distinction.
Every time a creator sells something on a major platform, someone else takes a cut. Platform fees are a hidden tax on the people who create the most value.
You didn't ask for an algorithm. Nobody did. But every major social platform decided that a machine should choose what you see. It doesn't have to be this way.
The best relationships in your life probably started with something in common. Online communities are changing how people build meaningful connections on the internet.